Analysing Different Types of Trailers - Avengers: Infinity War

I'm going to analyse marketing materials from Avengers: Infinity War as it has all three types of trailers (teaser, TV spot and theatrical). I'll make a few notes on the most obvious conventions of each.


  • montage 
  • very quick, 30 seconds
  • release date
  • name of film

  • sometimes older footage used 
  • normally haven't yet finished production
  • normally around 1 min 30 sec
  • voiceover
  • slower editing at certain points
  • production company logo
  • longer sequence for name

  • goes though storyline, but doesn't give away too much 
  • shows some action 
  • longer, normally over 2 mins 
  • production company logo
  • introduces key characters 
  • release date is shown twice
  • long name sequence

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