Analysing Different Types of Trailers - Avengers: Infinity War
I'm going to analyse marketing materials from Avengers: Infinity War as it has all three types of trailers (teaser, TV spot and theatrical). I'll make a few notes on the most obvious conventions of each.
- montage
- very quick, 30 seconds
- release date
- name of film
- sometimes older footage used
- normally haven't yet finished production
- normally around 1 min 30 sec
- voiceover
- slower editing at certain points
- production company logo
- longer sequence for name
- goes though storyline, but doesn't give away too much
- shows some action
- longer, normally over 2 mins
- production company logo
- introduces key characters
- release date is shown twice
- long name sequence

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