Advanced Production - Film Marketing Campaign - Brief
For my Media Studies Advanced Portfolio, I am going to produce part of a marketing campaign for a film from a genre of my choice.
The marketing campaign will include two trailers (I will look at TV Spots, Teaser Trailers and Theatrical Trailers before I decide which two I create), a website promoting the movie and a film poster. It is crucial that each of these different elements of the promotional campaign work together, so there must be a strong sense of branding and unity across the products. I will look carefully at existing campaigns to see how this unity is created.
Throughout the process, I will detail every stage of the research and planning process on my blog, discussing how my thoughts, planning and findings eventually influenced the final products.
The marketing campaign will include two trailers (I will look at TV Spots, Teaser Trailers and Theatrical Trailers before I decide which two I create), a website promoting the movie and a film poster. It is crucial that each of these different elements of the promotional campaign work together, so there must be a strong sense of branding and unity across the products. I will look carefully at existing campaigns to see how this unity is created.
Comments
Post a Comment